Bandai Namco said at a recent investor conference that he wanted to focus on construction of a metaverse (or more) to connect its users, through a project that could cost 15 billion yen, or about 130 million dollars.
The project is rather large and complex, to tell the truth not very defined so far in the descriptions to the public: we are talking about “IP Axis Strategy”, a strategy that aims to pursue three main objectives, namely connect fans through its intellectual properties, enhance the value of these and expand the IP a Worldwidein order to increase its sales and its audience outside of Japan.
The idea of a $ 130 million “IP Metaverse” is part of this idea of connecting users and expanding their influence, but it is not clear whether it is a single project or many different social spaces that vary according to of the different Bandai Namco series.
“Bandai Namco will develop a metaverse for each IP like framework to connect the fans, “reads the plan published by Bandai Namco.
“In this IP Metaverse, we anticipate virtual spaces that will allow shoppers to enjoy a wide range of entertainment on the intellectual property axis, as well as frameworks that leverage the strengths of Bandai Namco to blend physical products and digital elements.”
So the idea is to strengthen the communities of the various Bandai Namco series through the construction of metaversi-frameworks as virtual spaces in which users can meet and get in touch, as well as possibly buy goods of various kinds, based on what emerges. The various spaces should then also connect to each other in a general Bandai Namco metaverse, but we await further information on this to better understand the matter.
Meanwhile, the publisher is working on a proprietary “large-scale” game engine.