It’s been five months since the rebrand of Facebook in A half and since then the company led by Mark Zuckerberg has lost a whopping 500 billion dollars. The reason is Google and Apple’s new privacy policies, which have crippled Meta’s business, and a number of other factors.
Basically, the greater difficulty in accessing users’ personal data has made it more difficult for Meta to spy on its users, limiting the possibilities of creating targeted advertisements. In February, Meta’s shares have already fallen by 30% and the prospects do not appear to be rosy for the immediate future.
In any case, in addition to the blocking of user data tracking, there are also other factors that have held back Meta. One of the most important is the preference of the younger generation for other social networks than Facebook in particular TikTok. Facebook and other Meta social platforms are seen by many as places where disinformation is done and where adults go, rather than social cool ones to connect to. Another factor is the steering imposed by Zuckerberg towards the metaversecertainly a trendy word and which marketing is filling the media with, but which so far seems to have convinced far fewer users than expected.
The result is that, according to the New York Mag, Meta would have lost about 500 billion dollars from the rebrading. Not a little. Who knows how long the company will be able to resist continuing on this path.