Surprisingly, today Sony PlayStation announced a price increase for PS5 in many countries of the world, including Italy: the Standard version with reader will cost 549.99 euros while the Digital 449.99 euros, with an increase of 50 euros for both models, which were previously priced respectively 499.99 euros and 399.99 euros. Price changes are active with immediate effect.
The announcement arrived on the pages of the PlayStation Blog, where Jim Ryan, president and CEO of Sony Interactive Entertainment explained that the PS5 price increase is due to “high rates of global inflation“, as well as the “negative trend of currencies”. The increase will involve all the countries of Europe, the United Kingdom and many other countries in the rest of the world, with the exception of the United States.
“We are seeing high global inflation rates, as well as negative currency performance, impacting consumers and putting pressure on many industries,” Ryan said. “Based on these difficult economic conditions, SIE (Sony Interactive Entertainment), has made the difficult decision to increase the PS5’s recommended retail price in select markets in Europe, Middle East and Africa (EMEA), Asia-Pacific (APAC) , Latin America (LATAM), as well as Canada. There will be no price increases in the United States.”
“While this price hike is necessary given the current global economic environment and its impact on SIE’s business, our top priority continues to be to improve the availability of PS5 in stores so that as many players as possible can experience everything PS5 has to offer and what is yet to come.”
The PS5 price increase represents sensational news for the gaming industry, even if not entirely unexpected, which we are sure will make many potential buyers turn up their noses and discuss a lot in the coming days. And what do you think? Let us know in the comments.