Take-Two: The CEO is “strongly convinced” by NFTs in games, but there is one thing he doesn’t like

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Speaking with GamesIndustry.biz, the CEO of Take-TwoStrauss Zelnick, said he was “strongly convinced” by the idea of ​​adding NFT in games of the company, but there is a detail that does not convince him.

Zelnick he said: “We want to make sure consumers always have a great experience every time they use one of our properties. And losing money on speculation is not a great experience, so we will stay away from such speculation.” In other words, Take-Two doesn’t like the trading side of NFTs. This is a particular idea, given that one of the “strengths” of NFTs is the fact that they can be sold to earn money.

Ubisoft Quartz is one of the newest NFT-themed initiatives

That said, Zelnick confirms that the company is “strongly convinced that there is an opportunity to include NFTs in a video game like Grand Theft Auto or Red Dead Redemption, Borderlands and more. “No specific plans have been indicated for this potential insertion, however.

There are many companies that are wading with interest in NFTs, but there are often strong ones criticisms by developers and users. For example, Ubisoft has given NFTs away to employees who have expressed concerns about NFTs, for some reason.

Zelnick also said that the Activision-Xbox merger will create the 2nd gaming superpower, after Take-Two itself.

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