Total War: Warhammer 3 bombarded with negative reviews in China due to influencers

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Total War: Warhammer 3 is receiving the classic bombardment of negative reviews, in this case from China, for reasons that have little to do with gambling. The problem is the influencer. More precisely how they were handled by SEGA’s marketing. It was analyst Daniel Ahmad, better known as ZhugeEX, who explained the nature of the matter.

Substantially Chinese users have bought the game en masse, as they have done with previous episodes, but some core players have not liked the behavior of the publisher and developer with the influencers of the DouYu platform. In fact, it seems that in order to promote the game the codes of the same have been given in advance to too many streamer at random, large and small. Many of them knew nothing about the game, how to play them and the series itself. In general they were completely uninterested in the subject, so much so that it infuriated more than a few fans.

In addition, many of these streamers anticipated important plot elements, creating further anger, which spilled over into reviews, which began pouring in within minutes of Total War: Warhammer III’s launch.

Ahmad also pointed out that for the previous titles the promotion had been more targeted and how the codes had been given to influencers who followed and knew the series, but this time the Chinese division of Creative Assembly has declared that it wants to reach more users. vast, thus displeasing the historical one.

Whether this incident will affect sales remains to be seen. Meanwhile, Creative Assembly said it was aware of the matter and said it understood the complaints. However the damage is now done and we hope that SEGA and Creative Assembly will never make a similar mistake again.

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